Lecture by Michael Moritz/ German Catering Forum, Wolfsburg, June27, 2013

Nowhere else, the heritage, cultures and preferences of this world are so perceptible like in Gastronomy and Catering....

 

Successful concepts express multinational and cross-cultural influences and surprise time and again with new food-combinations. Creativity is the driving impulse behind all this. However,  it is not always necessary to gaze into the distances for inspiration. Many companies already employee personnel from different countries. This lecture willdemonstrate how to use the creativity of these employees and how to create innovative ideas withan instrument which was developed by Moritz Communications: the Cross-Culture Innovation Tool.